Here we are ~ the first post of 2012. I am pretty excited that I have written the year in this post twice and have yet write 2011. I hope everyone had a great holiday. Are you recharged and refreshed? As Gordon Gekko says in Wall Street, "Christmas is over and business is business". It is time to get rolling again. Hopefully you have been building out your strategy for the upcoming year. It is time to execute. Here is a quick tip...As you move forward be sure to constantly focus on the needs of the customer. Look at your existing customers. Find out why they use your prodcuts and/or services, what benefits do they gain. The psychographic characteristics of your existing customers are good sources of the "Hot Button" words that will form the base of your marketing and sales messaging.
Now on to this weekend's business long run. Remember these are articles that I have come across this week that would be good to look at to improve your business. What to run this weekend? How about an easy 5 miles and reading these posts:
3 Short Stories from 3 NYC Startups on Forbes by @DanReich
2012 Marketing: Five Ways to Power It Up on Spin Sucks by Mana Ionescu
No, You Can't Pick My Brain. It Costs Too Much on Forbes
20 Bloggers to Watch in 2012 on ProBlogger
Welcome to the New Year! on Spin Sucks via Gini Dietrich Be Sure To Read This Post
10 Tips To Punch Up Your Blog Copy by Blog Coaches
Because I have been jammed for time and am posting this so late I am going to run by myself this weekend. I don't want mention someone and not give them adquate promotion. I will have a running partner next week. If you are looking for something a little different to check out be sure to look at my personal blog Michael Bowers 26.2 for running and non-business stuff.
So get out and get your mileage in this weekend so you are ready for your business marathon.
