Time to build your base with a weekend business long run. Let's get your month kicked off with some awesome content from Superhero Gini Dietrich.
Gini is the guardian of all that is right with PR and communications as the CEO of Arment Dietrich, the co-author of Marketing in the Round and lead author of Spin Sucks. Gini is my go to source for content and information on using digital activity to build business. So many times you find blogs with a very narrow band of content but Gini covers a wide variety of Marketing, PR, Communications, Social Media so you really understand what is happening in the industry as well as how to deploy the tools and techniques of digital communication to your business.
The other thing that I think is super cool about Gini, other than that she is super cool, is how she shares her experiences of business ownership. I see a lot of people that really tell it like it ain't but Gini is not like that. She shares the challenges of being a small business owner the same as the positive. She takes you inside what it is like to deal with customers and how it feels to have to make the tough choices that business owner have to make all the time. She is really a must follow on Spin Sucks, Twitter and You Tube.
Typically I would refer to the person highlighted in this post as my "Runing Partner". In the interest of full disclosure Gini doesn't run anymore due to injuries but she does bike and she loves biking. Be advised that if Gini comes up behind you on her bike and yells, "On your left!" you should probably move out of her way!
So what do you have this weekend? This is my last weekend of taking it easy on the running. I'll be in New Orleans speaking at the ASBDC Annual Conference next week and when I get back I'm going to start cranking up the miles. For this week I'll get in a few miles then read and watch these posts by Gini.
Lessons (and Stats) from Six Years Of Blogging at Spin Sucks ~ Great lessons learned and insights that can help you improve your blog.
How Successful People Spend The First Hour Of Their Day at Spin Sucks ~ Thoughts on how you should be thinking about the first hour of your day and how it sets the stage for productivity.
Eight Common Blogging Mistakes at Spin Sucks ~ Gini shares some lessons learned that will help you improve your blog. Plus you can check out her first blog post.
Four Steps to Create Your Personal Brand at Spin Sucks ~ People deal with people. As a small business owner your personal brand is critical because it is what people will see when they look to deal with your business. Here are four tips that can help you develop your personal brand.
How Do You Know When It Is Time To Fire A Client at Spin Sucks ~ Very important lesson about listening to your gut and not taking on clients that don't fit your business.
Failure In Entrepreneurship ~ Here is a video where Gini gives her thoughts on failure in entrepreneurship and what she has learned from her experiences as a business owner. I'm sure that Gini loves that I use this video all the time because her allergies are acting up but I think the message that she shares is that important. I actually wrote a blog post about this because I felt it was so important that we all realize that failure is not final and that we can learn and come back stronger from challenging times even though it sucked while things were bad.
Be sure to get out and put in your mileage this weekend so you are ready for your business marathon.