I am participating on a panel next week at the Mayor's Small Business Conference & Expo, presented by Mayor Michael Coleman and the City of Columbus. As I looked through the full agenda I realized that this event is a "must attend" for Columbus based businesses. Aside from the opportunity to hear me speak at 10:00 on "Building Business Capacity" (that is enough of a reason to attend right there) you can really build your business at the event. There will be sessions on business certification, the "how to" of securing contracts and many other opportunities to speak to experts on growing your business. There are so many ways for you to find new customers you have to attend.
Unfortunately to many small business owners tend to miss opportunites like this to build their businesses. They feel they are "too busy" to leave their offices. I realize that running a business is hard work and you are busy making things happen but you have to take the time to not only work in your business you have to work on your business. Learning, growing and making valuable connections don't happen in your office. You have to get out and seek out events that make you and your business better. As you know I am big on social/on-line networking and connections but in person networking is still king. Whether it is an event like the Mayor's Small Business event, a local SBDC event or any function that puts you in front of experts, decision makers and potential new customers you need to attend.
As a small business owner you need to look for any opportunity to build your business. Don't discount the value of looking prospective customers in the eye and getting to know the people writing the checks. Never forget people do business with people they like. Give buyers the chance to like you ~ It will make a difference in your bottom line.
Be sure to look me up when you are at the Mayor's Small Business Conference & Expo. You can get find out more information and register at http://msbc2012.columbus.gov/, I look forward to seeing you there.