I am pretty tired this morning. Can we get some coffee over here?
You know how people tell you to step out of your comfort zone? I have done it this week. As you know I put on a business conference every year called the Ohio Growth Summit. While I love the event and the impact it has on the attendees getting the word out and marketing the event is a constant battle. I have tried everything from mailers, partner promotion to print ads. Most of that didn't work to well. Social media seemed to be the strongest outreach tool I have found. Having said that social media without content won't work. So what do we post on the site, Twitter and Facebook page? Obviously I like to write but there are only so many hours in the day. Between my Ohio SBDC job and all of my kids activities I can only write so many posts in a day. To come up with ways to generate content I turned to my friend Amy Schmittauer for advice. May not have been the best decision on my part because Amy is an expert at making YouTube videos. Guess what she recommended I do? Yes, make videos. Against my better judgement I started making videos. I have posted four in the past week. Other than the fact that I am in them they seem to do a good job of describing what we have planned for the Summit. I guess the end justifies the means.
Here is my first video. What do you think?
Now on to this weekend's business long run. Remember these are articles that I have come across this week that would be good to look at to improve your business. It's been perfect weather all week but it is supposed to cool down this weekend when I actually have time to run. Oh well, I'll still get a few miles in then read these posts:
The One Critical Task That Will Help Your Startup Succeed at Entrepreneur ~ You mean I should talk to customers? Yes!
Here We Go ~ Images at Allison Lehman : Show and Tell ~ How do you use images in your blog posts? Here are some great tips.
Well-crafted press releases, relationship key to effective public relations at Metropreneur ~ People in marketing agencies create good press releases, you don't. Learn how to make your press release more effective.
The Sales Call Planner: The Purpose of the Sales Call at the Sales Blog ~ Here are the questions to answer to make your sales calls more effective.
Selling to people who haven't bought yet at Seth's Blog ~ Quick post on who you should not worry about selling to.
Be sure to get out and put in your mileage this weekend so you are ready for your business marathon.