Small business owners are always looking for a new marketing strategy that can create raving fans for their brand. Let's try this or let's try that. Often times these "new" techniques are simply takes on old themes and they don't work. So what do they do? Launch a Facebook page, ask people to "like" the page? OK then what? Most small businesses either do nothing or try to ram products down the throat of their fans. Getting people to like your page means nothing if you are not going to engage those that took the action to like the page. If you can get the fans on your page jazzed and energized to promote your product then you have something. Engaging your audience is the key to creating advocates for your brand. How do you do this? I found this video of Ohio Growth Summit 2011 Keynote speaker and author Jay Baer discussing how to create strategies that get people excited about your brand. Check this out and let me know what you think and how you can better create passion among the fans of your business.
Be sure not to miss Jay at this year's Ohio Growth Summit on June 7, 2011. Visit http://ohiogrowthsummit.com for more information or to register.